Copywriting Secrets From The Trenches

"The Ultimate Hidden Secrets To Writing Persuasive, High-Converting Sales Letters, Even If You've Never
Written Squat Before!"

... Uncovered For You By A Top Copywriting Coach
A Veteran Internet Marketing Consultant
And Million-Dollar Producing Copywriter

From the desk of:

Ray L. Edwards, M.C.
Raydal Marketing, LLC

Dear Friend,

If you’re searching for the shortest route to uncovering the secrets of persuasion in print ...

Little known secrets that have handsomely rewarded both my many clients and myself with millions of dollars in income, then the next 5 minutes can be euphoric for you …

Here’s why: After studying thousands of pages of copywriting books and writing my way into internet marketing history as one of the highest paid copywriters online today, I have compiled these nuggets of copywriting wisdom into easy, bite-size modules so even a beginner can understand.

You see, most authors would write a book and hope that people would benefit from it. But there is a smarter way.

Why not be sure people would benefit from your book first and then write it! And that’s exactly what I've done.

I have presented these ideas to people just like you and only after they confirmed their value did I included them in this CliffNotes™ manual on online copywriting.

But first,

Why You Should Listen To Me ...

Hi, my name is Ray Edwards and I’m a full time internet marketing consultant, published author and copywriter. I’ve been involved in direct sales for over 20 years now and have been making money online for over 10 years (which is an eternity in internet years.)

I’ve written sales letters and consulted with some of the most successful and recognized names in the online industry today. I’m 99% sure that you have read one of my ebooks promoted under the name of another marketer since I’ve written several and they have sold in the hundreds of thousands.

The bottom line is that I’m a veteran internet marketer and have studied the masters of persuasion and also run my own copywriting coaching program where I train new (and old) copywriters in the art and skill of copywriting.

So I didn’t wake up this morning and attached a few titles to my name hoping you’ll accept them on face value (I see a lot of this going on online right now).

I’ve been in the online marketing trenches for several years and I have dug up a few golden nuggets that can boost your online sales and place your business in profit fast! And I've compiled them in an easy to understand format so you can quickly and easily get them anytime you want.

"Extermely Relevant And Useful!"

gearoge chernikov "As an aspiring copywriter, I found Ray's advice to be extremely relevant and useful. I was able to implement a lot of the techniques he shared within moments, massively increasing the readability of my copy.

His advice on my overall style of writing was remarkably accurate and helped me spot a lot of stylistic errors that I previously remained blissfully unaware of. I strongly recommend Ray's e-book to anyone sick and tired of paying outrageous copywriter fees and looking to write killer copy themselves."

Sincerely,
George Chernikov
http://www.GeorgeChernikov.com

Introducing …
Web Copywriting Secrets
From The Trenches

On my desk are two black and white note books. They serve several functions and are also filled with notes from books I've read read, seminars and tapes listened to and just ideas that popped in my head while brainstorming.

You see, rather than reading that thick 500+ pages book over again to get the meaty ideas I’ll just flip through one of those composition notebooks and review my notes.

I could practically take those scribbled notes and create a $10,000 course—that’s how valuable those notes are to me.

What you’ll find in Web Copywriting Secrets From The Trenches are some critical ideas to writing persuasive sales letters. I didn’t want to add the typical stories about my dog and kids to just add weight and page count. (So this is NOT your typcial ebook!)

But what you’ll get instead are solid ideas, strategies, techniques and shortcuts to writing persuasive sales letters.

trenches copy
106 Pages of absolutely no filler! This is pure content ...

Just a quick look at the contents will show you the incredible value you’ll get from this 106-page copywriting manual:

Chapter 1: How To Become A Good Copywriter

Uncover the exact skills you’ll need to write your best copy. Once you have these under your belt you can start writing your own checks.
Learn what separates copywriters who write winning copy from those who struggle to get sales.

Chapter 2: 10 Ways To Writing Better Headlines

Your sales letter rise and fall by your headline writing skills. After you study this chapter you’ll be writing headlines that get attention and suck your readers into the rest of your copy.
Choose any of these 10 headline writing formulas to get you started on the right path. Use them as models and for inspiration to get over writer’s block.

Chapter 3: 10 Ways To Start An Internet Salesletter

Apart from the headline, the first few paragraphs on your sales letter is the most critical to its success. Online readers are even less patient than offline readers and you must know how to engage them right away.
Most people who have been writing copy for years were shocked when they realized they were only using about 3 of these techniques.

Chapter 4: Effective Copywriting By Design

How to plan your sales letters for success even before you write the first word. If you fail to plan you are planning to fail and most marketers are making this critical mistake.
When should you use AIDA formula and when you should not. How to determine which ‘formula’ to use for your product and market.

Chapter 5: How to Avoid Tattle-Tale Copywriting

Uncover what I call “Tattle-Tale Copywriting”, and how to avoid it like the plague.
The one commonly overlooked secret that can pump new life into any piece of copy and ramp up your sales and conversion.

Chapter 6: The Persuasive Power of Simplicity

How to know if you are writing over your audience's head and a simple test that shows you how to find the right level to write at.
The one secret to making more people fall in love with your product.

Chapter 7: The Power Of Argument Structures In Copywriting

When you understand how to write a persuasive argument then you can use these techniques to make more sales.
These sentence structures will sneak you under the critical radar of your readers and get them convinced to buy your product or service.

Chapter 8: When Great Copy Fails To Sell

You write a great piece of sales copy but nobody buys. Here's why.
Why if your sales copy is too persuasive then it can drive people away from your site rather than pull them in.

Chapter 9: Secrets of Effective Website Copy, Part I

How to layout your sales letters in order to improve readership.
Simple tricks that compel more of your prospects taking action.

Chapter 10: Secrets of Effective Website Copy, Part II

The real difference between benefits and features and how to sell more by finding hidden benefits in your product or service.
What every online copywriter should know about the difference between writing offline compared to online copy.

Chapter 11: Secrets of Effective Website Copy, Part III

How to craft guarantees that boost your sales and reduce refunds at the same time.
How to determine how long your copy should be and why long copy doesn’t always sell better.

Chapter 12: Secrets of Effective Website Copy, Part IV

Why you should show how your product or service saves the prospects both time and money.
How to best include your FAQ into the sales letter so it gets read and answers the objections to buying your product.

Chapter 13: Anatomy of a Great Offer

Learn the five critical elements to any successful offer.
Find out why your sales letter may not be the problem why your sales are so low.

Chapter 14: Under-Hyping To Win More Sales

How to avoid hype and sell more to your prospects without them feeling ‘sold’.
Why what you may think as counterintuitive can end up making you more money faster.

Chapter 15: Apostle Paul a Copywriter?

What one of the most persuasive letters in the New Testament can teach you about copywriting that you never realized before.
How to combine emotions and logic into a winning formula for your sales letters.

Chapter 16: Politics And Copywriting

What any politician can teach you about writing winning sales letters.
How to use the ‘tricks’ of persuasion used by successful politicians to win more sales.

Chapter 18: 10 Tips On Using Stories To Sell

What you should know about the kind of stories that get you into the minds of your prospects and get them paying for your product.
The best setting to use for your stories so the readers can relate to you better and feel comfortable spending their money with you.

Chapter 19: Words To Avoid Using In Copywriting And Advertising

These little words can steal the power from your writing and eventually your bottom line.
How to edit your copy so it really hits like a bullet between the eyes.

Chapter 20: When Straight Benefit Headlines Don't Work

How to determine when your headline should shout the strongest benefits and when to use a different headline formula.
How to let the market tell you which type of headline they prefer.

Chapter 21: Secrets of Value Added Copywriting

What is “value-added copywriting” and how to make it work for you.
What you should never reveal in your sales copy if you don’t want your sales to flop.

Chapter 22: How To Enhance the Personal Appeal Of Your Sales Letter

How to inject personality into your sales letter and get your prospects reading all the way from the beginning to the end.
How to make your letter more believable and get your prospects warming up to you sooner.

Chapter 23: Attention Deficit Sales Letter Disorder

How to get more people paying attention to your sales letter (and it’s not what you think.)
Common mistakes that both rookie and seasoned online marketers make in website design and sales letter formatting.

Chapter 24: The Four Pillars of a Successful Ad

The four critical components that every online ad should never be without.
How to capitalize on your prospects fears and desires to get them ordering more of your products.

Chapter 25: You Are Not Your Customer!

One critical mistake that business owners make and which you should not fall for.
Why product owners and creators may be the least likely to ever write a winning sales letter for their products.

Chapter 26: How To Hit The Competition Without Losing The Customer

Why your biggest competitor may turn out to be your best ally.
How to leave the competition in the dust without seaming ‘mean spirited’ and jealous of their success.

Chapter 27: How To Get Immediate Response to Your Sales Pitch

Convincing your prospect that your product or service can change his life and getting him to act right away on this conviction can be day and night apart. Here’s how to get him act now.
7 Ways to get rid of the procrastination bug in your prospects.

Chapter 28: Sell More By Showing Consequences

Why just showing benefits alone don’t work.
How to show the benefits behind the benefits and get your prospects thinking about new ways to enjoy your product.

Chapter 29: 7 Secrets To Making More Sales

How to use ‘scarcity’ and the ‘herding instinct’ to get your prospects lining up to buy from you.
Why your ‘likability’ may go farther than you think into getting more sales.

Chapter 30: How to Write Eye-Popping Headlines

Headline must get attention and these strategies will help you to pump out these types of headlines faster.

Chapter 31: The Use of Superlatives In Your Copy

Why saying that your product is the greatest discovery since slice bread may get you less sales.
How to ‘position’ your product in the market so you are taken seriously.

Chapter 32: Website Design Tips For Online Marketers

18 Tips that every online copywriter should know about website design.
3 Key components of any effective website navigation system and how to get it right the first time.

Chapter 33: 12 Secrets of Ezine Marketing

How to find the right balance between promotional emails and valuable content to send to your subscribers.
How to keep your subscribers happy and reading every issue of your newsletter even in a competitive market.

Chapter 34: How To Choose Your Website Colors

Why your color choice for your website can give you that needed bump in conversion.
Why you should never let your graphics designer choose the colors for your sales letter sites. (If they don’t understand direct marketing.)

Chapter 35: Baby Chickens and Marketing?

Why the best way to chase your prospects away is to show them how much you need them!
How to use appropriate pressure to get your prospects to take the actions you want them to take.

Chapter 36: 7 Ways to Build Your Credibility on the Web

What to always include on your website if you hope people to trust you.
Why this one common mistake can be robbing your profits and you don’t even realize it.

Chapter 37: 21 Ways To Keep Readers Super-Glued To Your Sales Letter

Use these secrets to keep your prospects glued to your sales letter until they order your products.
Why boredom may be the biggest mistake in online copywriting and ways to avoid it.

Chapter 38: Tame Language Makes Tame Sales

How to make your writing more engaging by applying a simple test to every sentence you write.
The one simple trick than can transform your writing almost overnight.

Chapter 39: Marketing To Sinners

Why what you “know for sure” can be crippling your sales letters even before you start writing.
Why you can never trust what the prospect says and how to find out the truth about what your prospects really want.

Chapter 40: How To Measure Your Copywriting Skills

How to determine if your copywriting is improving and not fool yourself into thinking you are.
The one sure test that any copywriter can apply to know if his writing is as good as he thinks.

RECOMMENDED RESOURCES

A ton of mostly FREE online resources that I use myself to get you writing your best sales letters faster than you ever thought possible.

As you can see, you're getting a ton of value ... and these are not theories, but the very tricks, tips and strategies I've used over the years to bump up my own conversion and write winning sales letters for my clients.

So How Much?

I can literally create a $2,000 copywriting course from the information I have packed in this sales letter writing manual.

These secrets have made my clients and me millions of dollars and if you apply them you could do the same.

But I'm not asking you for anything close to $2,000 because this is a digital product and most people who need these secrets cannot afford to pay such high fees.

This is for the DIY marketer. (Just consider that my clients pay me 5-figures to write sales letters for them using these same techniques.)

So all I'm asking is a small investment of ... ~~$97~~ $47.

But That's Not All!

You'll also get the most supercharged two and half hours of any "copywriting seminar" that you'll ever experience online as a SPECIAL BONUS. Watch me blow by blow as I reveal some never-before-seen 'tricks' of the copywriting trade right on your desktop ... right before your very eyes.

But this bonus will only be available for a LIMITED time. So if you go away to 'think about it' by the time you return this special deal could be gone ... so click below right away to secure your copy ... with the valuable bonuses ...

Click Here To Order Using CLICKBANK

And You're Covered By My
100% Money Back Guarantee

If for any reason you don't believe I have delivered 10 times the value of what you are paying for this package just send me an email and I'll issue you a refund ... no questions asked.

So you risk nothing for just trying Copywriting Secrets From The Trenches plus your BONUS video copywriting course.

You're just a click away from writing more effective sales letters and uncovering the hidden secrets known by the few who write winning online sales letters.

Don't lose out on this opportunity ... download your copy right away!

Yours For A Successful Business!

Ray L. Edwards
Copywriter, Published Author of 6 books
Internet Marketing Consultant.

P.S. Now you can get your hands on the same secrets that have helped me to rake in millions of dollars online just from stitching words together.

Legal Disclaimer

EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND IT'S POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE THEIR OWN CHECK IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. WE DO NOT PURPORT THIS AS A “GET RICH SCHEME.”

YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS.

MATERIALS IN OUR PRODUCT AND OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPON FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS “ANTICIPATE,” “ESTIMATE,” “EXPECT,” “PROJECT,” “INTEND,” “PLAN,” “BELIEVE,” AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE.

ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYBODY ELSE'S, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM THE COURSE, OUR IDEAS AND TECHNIQUES ON THIS WEBSITE.

PARTICIPANTS ALSO ACKNOWLEDGE THAT ADVICE AND INFORMATION PROVIDED VIA LEARNCOPY.COM IS NOT INTENDED AS OR TO BE CONSIDERED AS SUBSTITUTE FOR LEGAL, ACCOUNTING OR OTHER SIMILAR PROFESSIONAL ADVICE OR SERVICES, AND SHOULD SUCH ADVICE OR SERVICES BE APPROPRIATE, PARTICIPANT IS ADVISED TO SEEK SUCH ADVICE OR SERVICE FROM THE PROPER PROFESSIONAL.

FURTHER, RAYDAL MARKETING L. L. C., DOES NOT ACCEPT ANY RESPONSIBILITY OR LIABILITY FOR INDIVIDUAL PARTICIPANTS PARTICULAR INTERPRETATIONS, USES OR APPLICATIONS OF INFORMATION PROVIDED, AND PARTICIPANTS INDEMNIFY RAYDAL MARKETING, L.L.C. FROM ANY SUCH LIABILITY.